Unaddressed mail, or letterbox marketing as it is called in some circles, is a useful channel to talk to customers at scale. Targeting the right areas, whether by location or demographic profiling can get great results. Why do all of the major retailers spend so much in this channel every week? Because it influences behaviour and drives sales better than other options.
Ever paid too much for something then get annoyed when you find a better deal elsewhere?
Over the years working with Australia Post facilitating millions of direct mail communication campaigns, we have developed and updated a program to ensure our clients’ postage spend is the best value.